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P3. Active Travel
1 January, 2013
Submitted: 19 June, 2013
Through your physical activity pledges you will be working with employees, customers/consumers and/or local communities. For each group (as applicable) please describe the specific activities or projects you have undertaken over the past year.
For example, employee incentive schemes to promote physical activity, awareness raising activities or improvements to facilites to promote active travel.
At Danone, Active Health is a core part of our day-to-day lives. Active travel is a part of this initiative, and we regularly encourage people to take advantage of our cycle2work scheme.We launched this scheme 4 years ago to encourage employees to cycle to work. It allows employees to purchase a bike and safety equipment through an initial 12 month hire agreement. We also provide a secure bike storage shed.We have recently installed a shower in our office, to ecnourage people to cycle or run to work.As part of our benefits scheme, we give employees the opportunity to take out an annual season travel ticket loan, which is then deducted from their pay over a period of 10 months. We believe this encourages employees to use public transport to come to work, as an annual ticket is a far cheaper option than pay-as-you-go.
In 2012 we also sponsored 15 employees to take part in the Ealing Half Marathon, promoting physical activity in our local community.
For example, supporting/sponsoring local physical activity programmes, promoting physical activity to customers through website campaigns or in-store materials.
For example, support for community-based physical activity programmes (such as funding, sponsorship or other promotion activity), working with local partners to engage communities is physical activity opportunities.
Danone Nations Cup is the largest global football tournament in the world for kids aged 10-12, involving more than 2.5 million children and 32 countries. The campaign emphasises the importance of regularly exercising and keeping fit in the development of a healthy lifestyle. Danone UK have entered into an exciting partnership with the English Schools' Football Association (ESFA) to run the competition in over 650 secondary schools in England for under 12 boys, and over 4,000 primary schools teams. Over 85,000 children play in this competition building up to England final. The winners of the final get a chance to represent England in the world finals of the Danone Nations Cup which takes place every year in presence of its global ambassador Zinedine Zidane. We are very excited to announce that this year the World Final will be held in London for the first time, at one of the most iconic football stadiums in the world - Wembley!
For more information please visit www.danonenationscup.co.uk and danonenationscup.com
Please estimate the number of your employees who report they are regularly using active modes of travel and explain how you arrived at this estimate.
Has the number of your employees using active modes of travel increased since last year? If unkwown, please explain why:
If your active travel pledge activities have focused on customers or local communities, have you observed or measured any increases in active travel in these groups? If yes, please provide details and where you have been able to measure this please explain how you arrived at this estimate.
We would be interested to know if your pledge activity over the last year has delivered a measurable increase in participation in physical activity. If so, please describe and provide an estimate of the level of increase and how you measured this. There is a 2000-character limit when completing this section.
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