← Return to partner profile
P3. Active Travel
1 January, 2013
Submitted: 3 June, 2015
Through your physical activity pledges you will be working with employees, customers/consumers and/or local communities. For each group (as applicable) please describe the specific activities or projects you have undertaken over the past year.
For example, employee incentive schemes to promote physical activity, awareness raising activities or improvements to facilites to promote active travel.
We run a Cycle to work scheme in partnership with Halfords, the scheme was open to group employees for one month in 2014 to enable them to make savings on the cost of a bike and safety accessories for cycling to work.
Our Bike User Group (BUG) made some key achievements of 2014 to make cycling to work as easy as possible:
Distribution of hi-vis vests, reflective armbands and puncture repair kits from Transport for Greater Manchester (TfGM).
Organised a velodrome taster session for staff
Collated and provided feedback to Manchester council on proposed cycle lane amendments in Salford.
Cycle marathon event held to raise funds for Comic Relief
Offered Support for the Cycle to Work scheme at our support centre in Manchester, offering advice and freebies to current and potential cyclists.
Attendance at the Green Travel meetings to represent the BUG.
Arranged a bike maintenance class for staff (run by TfGM).
For example, supporting/sponsoring local physical activity programmes, promoting physical activity to customers through website campaigns or in-store materials.
We provided free prize draws to win sets of junior football kits and provided free sports coaching in collaboration with Bradford City FC and Rochdale AFC.
We supported advertising and provided momentos to finalists at Amateur FA cup competitions;
In addition we supported a week long coaching camp for children in Stornoway; Publicised and provided hospitality for Scottish shinty competition and provided water for a local walking group in Wales; Ran an in-store community vote for a school to win a football kit in Monmouth.
32 organisations won football kits benefiting 512 children aged <11 years. 1 school won a football kit benefiting 20 children aged 11-16 yrs. 431 children <11 years received free sports coaching or attended a coaching camp. 12 people benefited from the Ebbw Fawr North Walking Group. 360 men were finalists in the Amateur FA cup competitions and 30 men took part in the Eilean Siar Inter Islands Shinty competition.
For example, support for community-based physical activity programmes (such as funding, sponsorship or other promotion activity), working with local partners to engage communities is physical activity opportunities.
We held a 'Win a bike competition which ran in 64 Tour de France stores
The Co-operative Walking Bus: this is where a group of children who walk to school together, accompanied by two adult volunteers. The Group supports schools wishing to set up a walking bus scheme by supplying free hi-visibility vests, reflective snap bands to reward the children and marketing collateral to promote walking to school, worth up to £1,000.Since the launch of the walking bus programme in 2007 there are currently over 600 walking buses set up by schools across the UK with support from The Co-operative. More than 11,000 children and their parents have benefited, saving an estimated 1,119,000 car journeys a year - equivalent to 184.1 tonnes carbon dioxide (CO2
Please estimate the number of your employees who report they are regularly using active modes of travel and explain how you arrived at this estimate.
525 employees participated in the cycle to work scheme in 2014
183 colleagues are on the Bike User Group
Has the number of your employees using active modes of travel increased since last year? If unknown, please explain why:
If your active travel pledge activities have focused on customers or local communities, have you observed or measured any increases in active travel in these groups? If yes, please provide details and where you have been able to measure this please explain how you arrived at this estimate.
We would be interested to know if your pledge activity over the last year has delivered a measurable increase in participation in physical activity. If so, please describe and provide an estimate of the level of increase and how you measured this. There is a 2000-character limit when completing this section.
Comments are closed.
Find out how you can use the Change4Life brand