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A1. Alcohol Labelling
1 January, 2013
Submitted: 11 May, 2015
Please describe the progress you have made on alcohol labelling, over the last year (2000 characters limit):
100% of Asda's own-label beer, wine, spirits, cider, RTD and fortified wines/sherry (subject to older product sell-through) follow the Portman Group’s best practice in labelling, which includes five information elements: unit content, Chief Medical Officer’s drinking guidelines, pregnancy warnings, Drinkaware website address and responsible drinking message.
The Portman Group is included in Asda’s official design approval process for own-label BWS to ensure we are always following best practice.
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