Beam Suntory

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A1. Alcohol Labelling

Committed since:

1 January, 2013

Delivery plan:

Submitted: 19 December, 2011

In partnership with our UK marketing and distribution company (Maxxium UK) Beam Inc has audited annual sales to identify key brands accounting for 80% of UK volume sales. From that we have instigated a labelling programe to ensure that they are all compliant with the three labelling elements (unit information, NHS guidelines, pregnancy warning) within the pledge.Initial qualitative assessment indicates we have aleady achieved the target across key brands such as Jim Beam Bourbon, Teacher's Scotch Whisky, Sauza Tequila, Courvoisier Cognac & Harvey's Sherry.

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