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A8(a). Alcohol Unit Reduction
1 January, 2013
Submitted: 30 April, 2014
Please list the actions that your company has undertaken in the last reporting year (e.g. product reformulation, serving size control, new product development, supportive promotional or marketing activity) and where possible provide data to indicate the scale of the activity.
The update provides you with an opportunity to describe the progress you have made on delivering against this pledge and the changes you have implemented in order to deliver this commitment. You may wish to indicate if your delivery plans for this pledge had to be modified and whether there were any unintended consequences that arose from your delivery of the pledge.
If you have more detailed information that you would like to share with the Department of Health but making it public might be detrimental to your business, this information can be provided on a confidential basis by sending it directly to RDalcoholnetwork@dh.gsi.gov.uk. Make clear on the email that the information is confidential, including a brief explanation of why this is necessary. This information will then be used for internal monitoring and evaluation only and details will not be published without the company's permission.
Please provide your annual update in the text box below. There is a 2000-character limit when completing this section.
We have increased the number of initiatives that we run to promote soft drinks from 2 per year to 4 per year, which we believe heightens customers awareness of these products in the pub environment.
As part of our Special Reserve range of seasonal / specialty cask ales we produced one bitter at 3.5% to demonstrate that customers can still enjoy the craft and character of a bitter beer at lower alcohol levels.
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