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A8(a). Alcohol Unit Reduction
1 January, 2013
Submitted: 20 April, 2015
Please list the actions that your company has undertaken in the last reporting year (e.g. product reformulation, serving size control, new product development, supportive promotional or marketing activity) and where possible provide data to indicate the scale of the activity.
The update provides you with an opportunity to describe the progress you have made on delivering against this pledge and the changes you have implemented in order to deliver this commitment. You may wish to indicate if your delivery plans for this pledge had to be modified and whether there were any unintended consequences that arose from your delivery of the pledge.
If you have more detailed information that you would like to share with the Department of Health but making it public might be detrimental to your business, this information can be provided on a confidential basis by sending it directly to RDalcoholnetwork@dh.gsi.gov.uk. Make clear on the email that the information is confidential, including a brief explanation of why this is necessary. This information will then be used for internal monitoring and evaluation only and details will not be published without the company's permission.
(2000 characters limit):
Carlsberg UK continues to deliver on its commitments by introducing further low ABV beers (less than 2.8%) as well as proving greater consumer choice through the introduction of non-alcoholic beers. We remain committed to providing products at ABVs of 2.8% and below. We now offer 6 products in our portfolio with an ABV of 2.8% or below, including Holsten Alcohol Free beer.
Last year to expand our 2.8% beer range, we introduced Carlsberg Blackcurrant, which versus the average strength in the category is a reduction of over 10million units.
Carlsberg has also reduced the ABV of core brands, Tuborg and Carlsberg Export.
In early 2015, we will be introducing a number of 0.0% products as well as reducing the number of units available in our single-serve high-strength beers.
Clearly, with overall consumption reducing, these reductions may not result in achieving the figures quoted, but assuming current volumes, Carlsberg UK's contribution to the pledge will now total in excess of 40 million units towards the 1 billion measure.
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