Burton's Foods Ltd

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F4. Calorie Reduction

Committed since:

1 January, 2013

Delivery plan:

Submitted: 22 January, 2013

As part of its longstanding commitment to producing quality products which can be enjoyed as part of a balanced diet, Burtons Biscuit Company is a proud signatory to the Calorie Reduction Pledge and aims to continue building on the initiatives it has been working on in recent years which support lower calorie consumption. This follows the companys earlier achievements in salt reduction and the removal of artificial trans fats, as part of its Responsibility Deal commitments.As a signatory to the Calorie Reduction Pledge, Burtons plans to focus on its portion control, recipe reformulation and consumer education and awareness initiatives to deliver long term, sustainable results which help meet the calorie reduction challenge. More specifically, Burtons expects to deliver this pledge through:1. Portion control: Burtons Biscuit Company remains committed to testing and launching more portion control packs across its Power Brands over the coming year. The introduction of mini formats currently offers consumers controlled pack weights of some of their favourite biscuit brands and will continue to do so as new products are launched. By taking a more rigorous approach to calorie reduction across its portfolio, Burtons has already seen a reduction in calories within this range. For instance, Burtons recently achieved a 13 percent reduction in calories per portion of its Cadbury Mini Animals biscuits, which it produces under licence. 2. Recipe reformulation: by utilising advanced manufacturing technologies and ingredient replacement programmes, Burtons is reviewing recipe reformulation options to reduce calories across some current and future products where possible.3. Education and awareness: to support consumers in making informed dietary decisions with regard to calories, Burtons will maintain its commitment to improving education and awareness. Whilst Burtons actively details calorie information and recommended serving sizes across its products, including front-of-pack information for the majority of its brands, other communication routes will also be assessed to ensure consumers have the guidance they need. Burtons newly designed website will also support in informing consumers by hosting the nutritional value and guideline daily allowances across its branded portfolio, along with additional resources for consumers interested in learning more about maintaining a balanced diet.

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