Dairy Crest Limited

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F4. Calorie Reduction

Committed since:

1 January, 2013

Delivery plan:

Submitted: 22 January, 2013

Dairy Crest is committed to making it easy for consumers to choose healthier food by creating tasty, enjoyable products throughout our range.Controlling calorie intake, as part of a balanced diet, is a key challenge for managing obesity. We are therefore committed to developing new products, and broadening our range of exisiting products, to include lower calorie options and a range of portion sizes to suit our customers. Our pledges:- We will continue to develop cheese and spread products which contain less fat and fewer calories.We will develop and introduce single serve varities of products, where the size of the serving is fixed and the calorie content per serving controlled.In line with the Responsibility Deal, we will continue to review our existing range of products, and where appropriate reduce portion size to help consumers reduce calorie intake.

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