British Institute of Innkeeping (The)
A2. Awareness of Alcohol Units in the On-trade
1 January, 2013
Submitted: 20 December, 2011
BII is working to raise awareness of alcohol units, promoting low ABV products and helping Carling to promote their new 2/3 pint glasses-designed to give customers more choice about how much they are drinking.We are also participating in a survey of members about low ABV products as part of the alcohol network's low alcohol work stream-including their popularity and any ideas for future development, plus the factors that prevent the lowering of the average ABV in products such as wine.