A6. Advertising & Marketing Alcohol
1 January, 2013
Submitted: 19 December, 2011
Our company marketing code (http://www.beamglobal.com/responsibility/drink-smart/story/marketing-code) applies mandatory core responsibility principles for all our advertising and marketing activities. There is also a specific section relevant to digital marketing.One component is that all advertising must contain a responsibility message referencing (for the UK we reference the Drinkaware site).We are also signatories to the Portman Group code of practice on the naming, packaging and promotion of alcoholic drinks.