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A6. Advertising & Marketing Alcohol
1 January, 2013
Submitted: 29 April, 2015
Please describe what are you have done over the last year to ensure that your products are marketed responsibly (2000 characters limit):
As part of our commitment to responsible alcohol advertising, we facilitate inter-industry discussion with our members which include the Outdoor Media Centre - the OMC regularly checks compliance of outdoor ads with its self-regulatory rule that alcohol ads will not be placed within 100 metres of schools.
For the second year running, the Cinema Advertising Association is publishing a compliance survey on its website on alcohol advertising compliance on cinema screens ttp://www.cinemaadvertisingassociation.co.uk/alcohol.php
Do you use the Drinkaware logo?
Are you signed up to the Portman Group Code?
Please describe the process you have in place to ensure your company does not advertise alcohol on poster sites within 100m of schools (2000 characters limit):
Our member, the Outdoor Media Centre, which signed the Pledge and committed to promote amongst its members not to carry alcohol ads on static outdoor sites within 100m of schools, is now carrying out regular inspections to ensure compliance. See Outdoor Media Centre Pledge.
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