This case study outlines what action The Premier League have taken to deliver on their commitment to pledge P1. Physical Activity: Community.
The Premier League operates a social responsibility programme Creating Chances – that invests up to 4% of its revenue into good cause activity. Premier League Creating Chances uses the power of football to make a positive difference, empowering their clubs to create opportunities at the heart of their communities that bring people together and change lives for the better.
Through the Creating Chances programme, the Premier League engaged with over 4.4 million beneficiaries in 2011 through activities that increase participation in sport.
The Premier League will fund clubs to deliver health projects that address local health needs. Clubs will be encouraged to develop partnerships with key health organisations and to be commissioned to deliver local services.
The Premier League is committed to enhancing the lives of young people through its good causes strategy of supporting clubs to be hubs of their communities. The Premier League has a clear focus on investing in facilities and grassroots as well as inspiring sports participation and supporting education and skills.
The Premier League launched a school sport programme in September 2013 aimed at improving the quality of PE provision in primary schools and promoting a healthy lifestyle in young people.
The first (pilot) year of the programme saw an initial 25 clubs deliver over 66,000 sessions in 1,279 schools to over 103,000 pupils.
Premier League clubs have a proven track record of engaging young local people in community activities. In the last year young people engaged over 4.14 million times at a club community activity with 83% aged under 18, 32% from a black and minority ethnic background. Over 100,000 females participated and over 20,000 pupils engaged in competitive football through Premier League organised schools tournaments.
Premier League clubs employ over 2,100 staff to deliver community activity. The Premier League also funds the building of new and refurbished facilities particularly in high need areas. Sports participation increased by 13.5% on those sites during the year.
Specific attention was given last year to engaging young people over 14 to promote a sporting habit for life. Over 9,000 females joined the Premier League Girls football programme; over 38,000 young people participated on Premier League Kicks (73% of Kicks venues are in the top 30% most deprived areas of the country) and 22,000 took part in the Premier League 4 Sport multi-sport programme.
In addition the Premier League invested 32.6m to fund 16 health projects delivered by clubs in their local areas with local partners to over 40,000 participants.
Number of participants 541,750
Number of people active as a result- 541,750