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A8(a). Alcohol Unit Reduction
1 January, 2013
Submitted: 8 May, 2013
Please list the actions that your company has undertaken in the last reporting year (e.g. product reformulation, serving size control, new product development, supportive promotional or marketing activity) and where possible provide data to indicate the scale of the activity.
The update provides you with an opportunity to describe the progress you have made on delivering against this pledge and the changes you have implemented in order to deliver this commitment. You may wish to indicate if your delivery plans for this pledge had to be modified and whether there were any unintended consequences that arose from your delivery of the pledge.
If you have more detailed information that you would like to share with the Department of Health but making it public might be detrimental to your business, this information can be provided on a confidential basis by sending it directly to RDalcoholnetwork@dh.gsi.gov.uk. Make clear on the email that the information is confidential, including a brief explanation of why this is necessary. This information will then be used for internal monitoring and evaluation only and details will not be published without the company's permission.
Please provide your annual update in the text box below. There is a 2000-character limit when completing this section.
Costcutter Supermarkets Group Limited is a symbol group operator with 1600 Convenience stores nationwide, operating as mainly franchised and with 20 company managed stores. We give the Costcutter retailers information and guidance, from this they make their own decisions to run their business.
Costcutter is committed to the Alcohol Unit Reduction delivery plan, in conjunction with our wholesale supply partner.
Since 2008 Costcutter have been engaged in addressing identified certain challenging alcohol categories such as white cider, where we have reduced our range by 50% and removed promotional customer point of sale.
We are committed to not increasing the number of lines in the white cider range and in introducing alcohol free cider to our branded range offering. We will continue not to produce consumer point of sale to promote white cider.
Costcutter continue to support the branded manufacturers' declared strategy of reducing ABV in certain sku's.
We are committed to not increasing the number of lines in the super strength category and will not produce consumer point of sale to promote.
Further, we will increase the number of featured promotions on reduced ABV lines.
We will increase the participation of low alcohol wines by increasing the number in the range and also by commencing promotional features. We will increase the prominence of the 50cl bottle option.
Costcutter will increase the range of lower alcohol products.
We will reflect the range changes in our recommended retailer planograms.
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