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A8(a). Alcohol Unit Reduction
1 January, 2013
Submitted: 30 April, 2015
Please list the actions that your company has undertaken in the last reporting year (e.g. product reformulation, serving size control, new product development, supportive promotional or marketing activity) and where possible provide data to indicate the scale of the activity.
The update provides you with an opportunity to describe the progress you have made on delivering against this pledge and the changes you have implemented in order to deliver this commitment. You may wish to indicate if your delivery plans for this pledge had to be modified and whether there were any unintended consequences that arose from your delivery of the pledge.
If you have more detailed information that you would like to share with the Department of Health but making it public might be detrimental to your business, this information can be provided on a confidential basis by sending it directly to RDalcoholnetwork@dh.gsi.gov.uk. Make clear on the email that the information is confidential, including a brief explanation of why this is necessary. This information will then be used for internal monitoring and evaluation only and details will not be published without the company's permission.
(2000 characters limit):
Accolade Wines shares the Government’s aim of reducing the social and health harms caused by excessive alcohol consumption. As a responsible alcohol producer we believe we have an important role to play in tackling alcohol misuse. It is in the interest of our business, the individual and society as a whole that our wines and other alcohol beverages are enjoyed responsibly.
We originally committed that we would remove 25m units from our Californian Rosé portfolio by December 2015. We are able to report that we are making good progress towards our unit reduction target.
Wine is an ‘agricultural product’ and is very much subject to the vagaries of climate. In recent years, California has suffered drought conditions. This has made reducing alcohol strength while retaining the aroma, flavour and quality our consumers expect more of a challenge. Consequently our winemakers have looked at the unit reduction opportunity across our entire US varietal range, not just our USA Rosé wines.
We continue to believe that there are exciting opportunities in the low and no-alcohol sectors and in late 2014 Accolade Wines launched its first non-alcohol wine proposition – Echo Falls Sparkling Tisane. This 0% product has been formulated to have the taste profile of a sparkling Italian wine and is made using fermented grape juice with a green tea infusion. Accolade Wines intends to remove one of its Echo Falls Sparkling Californian wines from the range and replace it with Echo Falls Sparkling Tisane 0% abv.
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