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A8(a). Alcohol Unit Reduction
1 January, 2013
Submitted: 24 April, 2015
Please list the actions that your company has undertaken in the last reporting year (e.g. product reformulation, serving size control, new product development, supportive promotional or marketing activity) and where possible provide data to indicate the scale of the activity.
The update provides you with an opportunity to describe the progress you have made on delivering against this pledge and the changes you have implemented in order to deliver this commitment. You may wish to indicate if your delivery plans for this pledge had to be modified and whether there were any unintended consequences that arose from your delivery of the pledge.
If you have more detailed information that you would like to share with the Department of Health but making it public might be detrimental to your business, this information can be provided on a confidential basis by sending it directly to RDalcoholnetwork@dh.gsi.gov.uk. Make clear on the email that the information is confidential, including a brief explanation of why this is necessary. This information will then be used for internal monitoring and evaluation only and details will not be published without the company's permission.
(2000 characters limit):
We have continued to review the low / no-aclohol products available within our pubs. This past year we have extented the range of adult sof drinks available in our pubs as well as introducing mocktails, fresh juices and smoothies into certain areas to provide greater non-alcoholic choice to our customers.
Promotion of our NABLAB's (no alcohol beer / low alcohol beer) still remains part of our off trade strategy. We remain committed to securing EDLP promotions on lower ABV beers (under 3%). Manns Brown Ale continues to sell significant volume and gain distribution and is well supported at fixture. Our plan to reduce Jennings Cumberland down to 4.0% (from (4.7%) has been undertaken and we are commited to holding average ABV's on our mixpacks at 4.3% or lower.
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