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A8(a). Alcohol Unit Reduction
1 January, 2013
Submitted: 12 March, 2015
Please list the actions that your company has undertaken in the last reporting year (e.g. product reformulation, serving size control, new product development, supportive promotional or marketing activity) and where possible provide data to indicate the scale of the activity.
The update provides you with an opportunity to describe the progress you have made on delivering against this pledge and the changes you have implemented in order to deliver this commitment. You may wish to indicate if your delivery plans for this pledge had to be modified and whether there were any unintended consequences that arose from your delivery of the pledge.
If you have more detailed information that you would like to share with the Department of Health but making it public might be detrimental to your business, this information can be provided on a confidential basis by sending it directly to RDalcoholnetwork@dh.gsi.gov.uk. Make clear on the email that the information is confidential, including a brief explanation of why this is necessary. This information will then be used for internal monitoring and evaluation only and details will not be published without the company's permission.
(2000 characters limit):
We remain committed to promoting responsible drinking and improving consumer choice, a prime example of which is our leading non-alcohol beer, Beck's Blue, the most popular alcohol-free beer in the UK.
AB InBev UK also made a significant contribution to the unit reduction pledge by reducing the ABV of Stella Artois, Budweiser and Beck's from 5% to 4.8%.
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