The Ramblers outreach projects help target inactive groups

This case study outlines what action The Ramblers have taken to deliver on their commitment to P5. Physical Activity Inclusion: We will tackle the barriers to participation in physical activity faced by some of the most inactive groups in society.

This pledge seeks to increase rates of participation in physical activity amongst those socio-demographic groups most at risk of inactivity. Evidence shows that there are specific population groups with low levels of physical activity – these include people from disadvantaged communities, older people, disabled people, women and certain black and minority ethnic (BME) communities.

Case study -The Ramblers


Ramblers outreach projects are specifically targeted at some of the most inactive groups in society.
Their intention is to improve the targeting of health walks at people who could most benefit from being more active, and in particular those who are currently inactive, people affected by cancer and other long term medical conditions, older adults, people from black and minority ethnic communities and those on low incomes.


This is now being implemented through the introduction of stricter criteria for health walks under their refreshed accreditation scheme and other initiatives.

From March 2015, all schemes using the Walking for Health brand and resources must ensure their walks are easy and accessible, no more than 90 minutes in length, and meet a number of other quality and accessibility standards. Ramblers ‘Our Every Step Counts’ project is equipping local health walks schemes better to target the least active groups in society.

Number of participants taking part annually is 1,000 – 5,000.

Prior to the roll out of the programme 68% of participants reported themselves as inactive or insufficiently active on registration, doing 30 minutes of physical activity on less than five days a week.

However, engagement in the Every Step Counts programme found it was successful in delivering positive health impacts:

•75% of programme participants reported they had increased their daily overall physical activity uptake.
•Face-to-face programmes were more effective at increasing people’s activity than ‘lighter touch’ interventions like taster walks or self-guided materials
•On average, participants walked on one day a week or more after taking part.
•The least active were more likely to increase their activity by larger amounts.
•Around a third took up another form of physical activity besides walking.
•88% said their mental health had improved across a variety of measures
•65% of programme participants said their social well-being had improved.

In Case studies, Physical Activity Network | Tagged

Comments are closed.