GSK will develop and fund a national awareness campaign working in association with NHS London, to inspire the 7.78 million people in the UK aged over 55 with long-term health conditions, to lead a more active lifestyle. Inspired by the London 2012 Olympic and Paralympic Games, ‘Your Personal Best’ will launch in January 2012 and will be supported by patient and healthcare professional groups. It will encourage people over 55 with long-term health conditions to set personal and realistic activity goals in order to lead a more active lifestyle and help them to achieve their personal best.
Pledge update, October 2012
Your Personal Best is a national awareness campaign developed and funded by GlaxoSmithKline (GSK) in association with NHS London to inspire the 7.78 million people in the UK aged over 55 with long term health conditions, to lead a more active lifestyle. Launched in January 2012, and inspired by London 2012, the campaign forms a Responsibility Deal pledge from GSK to encourage this group of people to be more active.
With a shared interest in health improvement and in respective roles as ‘official laboratory services provider’ and ‘contributor’ for the London 2012 Olympic and Paralympic Games, GSK and NHS London have a joint vision to create a lasting health legacy from the Games. By combining resources and healthcare expertise, the two organisations developed Your Personal Best to harness the power of the Games to help improve the quality of life for this group of people who may not otherwise be reached by this global sporting event.
TV personality and dance coach Len Goodman and TV presenter Arlene Phillips are the celebrity faces of the campaign which was launched against the backdrop of the Olympic Park.
Through the campaign, GP surgeries have received materials to support healthcare professionals discuss the importance of activity with their patients and to help identify Specific, Personal, Uncomplicated and Realistic goals (SPUR) for them to aim for. Materials include ‘prescription’ pads for activity, giving patients the permission they have been seeking to do more.
The Your Personal Best website, publicised through healthcare professionals and the media, has also been developed to support patients increase their own lifestyle activity – www.yourpersonalbestcampaign.co.uk. It offers a range of tips and helpful advice on how people can achieve this, from a question and answer section with health experts to real life stories and advice on how to get and stay active.
In March, a Your Personal Best Experience Day was held with Saga magazine readers with long-term health conditions, such as diabetes, arthritis or heart disease and gave them the opportunity to try a range of lifestyle activities including nordic walking and dancing. They also had the opportunity to speak to a GP, nurse and physiotherapist about their condition and learn how keeping active will help them to achieve their Personal Best.
Your Personal Best is supported by 10 patient and healthcare professional groups across the UK: Allergy UK; the British Lung Foundation; the Chartered Society of Physiotherapy; the National Osteoporosis Society; the National Rheumatoid Arthritis Society; Parkinson’s UK; the Princess Royal Trust for Carers; the Royal College of General Practitioners; the Royal College of Nursing and SANE. These organisations have spread the word about Your Personal Best to their membership.