This case study outlines what action Gentoo have taken to deliver on their commitment to pledge P3. Active Travel.
Promoting and supporting active forms of travel, such as walking and cycling.
•This pledge asks business, voluntary, community and other organisations to support and promote active travel opportunities to their employees, customers, and local communities and to measure the impacts of their actions.
•Who has signed up? This includes large corporate partners with large workforces such as American Express, ASDA, BP, BT, Coca-Cola, EoN, EDF Energy, GSK, Kellogg’s, Lloyds Banking Group, McCain Foods, Nestle UK, Morrisons, Procter & Gamble, Tesco ensuring significant reach for this pledge.
Case Study – Gentoo
For the last 2 years Gentoo has supported the national Walk to Work Week campaign (13th -17th May 2013) by Living Streets. The campaign was a joint approach; promoting to their employees the health benefits of walking as well as being Planet Smart. They recently ran a road show event where a team of Health Champions visited every Gentoo workplace talking to staff about the benefits of walking, cycle to work scheme and their internal pedometer challenge. Lunchtime walking clubs also took place during the campaign week and have since continued at local offices on a weekly basis.
In addition, Gentoo have also encouraged staff and their families by running a family dog walk in Herrington Country Park, Sunderland. This was a great opportunity to engage staff who prefer more gentle physical activity and opportunity for staff to meet each other’s families.
In 2013 Gentoo launched their own cycle to work scheme which provides tax-free bikes for staff. The scheme allows employees to make big savings on new bikes with three local recommended suppliers to choose their cycle from. The scheme was identified as an excellent opportunity for staff to not only reduce their carbon emissions, but to also get fit at the same time.
Following a recent staff survey, Gentoo introduced 3 electric bikes in January 2014 for employees to use as another method of active travel. The survey found that many employees travel lots of miles close to their workplace, therefore an electric bike would be useful.
Number of employees- 84