The Infant & Toddler Forum helping families to be more active

This case study outlines what action The Infant & Toddler Forum have taken to deliver on their commitment to Pledge P2. Physical Activity Guidelines.

The Infant & Toddler Forum (ITF) are committed to promoting physical activity in the early years through simple, evidence based guidance and advice.

Their mission to encourage physical activity for at least three hours every day is the tenth step of the ITF’s Ten Steps for Healthy Toddlers, a resource that, since 2010, has been rolled out in 362 childcare settings across the UK reaching over 800,000 families in 2012.


In 2013, this on-going campaign has the potential of reaching 586 settings and over 1,500,000 families. Via the ITF website, the Ten Steps are downloaded on average over 600 times per month.

In March 2014 the ITF launched an iPhone app called Tot It Up which allows parents to track their child’s food intake and amount of exercise taken over a day or a week, and provides recommendations for improving diet or amount of exercise. In one month the app has been downloaded over 500 times.

The ITF are currently developing a Factsheet entitled ‘Healthy Play for the Early Years’ which will provide health and childcare professionals with guidance around active play, play to encourage motor skill and cognitive development and, messy play. The Factsheet will also provide both indoor and outdoor examples of how families and practitioners can encourage activity in the early years during weekdays and over weekends and holiday periods.

In preparation for Christmas, the ITF will, be launching its Festive campaign to encourage families with young children to stay or become active during the holiday season. As part of this campaign the ITF have created an online activity advent calendar to inspire families with different activity ideas for toddlers while having some family fun at the same time.

In Case studies, Physical Activity Network

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