As part of their pledge activity or to highlight this activity partners may want to undertake some communications with their customers, the wider community or their employees. The Change4Life movement offers the perfect opportunity to do this.
Change4Life is a trusted health brand that is popular and understood by those groups it engages with and seeks to influence. It is ideally placed to act as the umbrella brand for Responsibility Deal partners to communicate with its customers and wider.
If a Responsibility Deal partner wishes to use the Change4Life brand and its messages, they can become a Change4Life partner and gain approval for their activity. Change4Life has separate and specific terms of engagement that partners sign up to.