From Monday morning moans to Saturday night selfies, more information about our lives is being captured than ever before. In fact, over 90% of all available human data has been recorded in the last two years and is already being used to transform the world around us.
Visit Our Lives in Data to uncover some of the diverse ways our data is being collected, analysed and used. From toys that can understand a child’s personality and smarter public transport planning to new genomic technology that is helping uncover the causes of rare diseases and cancer, big data's invisible revolution has begun.
As the amount of data collected grows so does the debate around data ownership. Visit Our Lives in Data to discover new tools designed to protect your data and join in the discussion live in our interactive quiz.