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Urban Design Compendium


Case Study 065 - Establishing a city-wide cylce hire scheme

065 - Barclays Cycle Hire

Barclays Cycle Hire is a public bicycle hire scheme that was launched in by the Mayor of London in July 2010. The scheme has proved immensely popular with some six million cycle journey made on the characteristic blue bikes in its first year. The scheme is run and funded by Transport for London (TfL) with sponsorship from Barclays. The scheme is estimated to cost £140 million for implementation and operation over six years.

At launch there were 5,000 bicycles at over 300 locations in central London, covering an area roughly matching Travelcard Zone 1. Work is underway for the extension of the scheme eastwards, and further expansion to the west and southwest of the capital is also planned. In spring 2012 the scheme will have grown to cover some 65 km2 and include 8,000 bikes. The Barclays cycle hire scheme has significantly raised the number of cycle journey made each year and changed the perception of cycling in the capital.

Bikes can be hired through membership or on a casual basis. Costs are the same for members and casual users, but members are given a key which enables quick access at the docking stations. Fixed cost includes an access fee and usage charge. Access fees vary from £1 for 24 hours, £5 for 7 days or £45 for a year (members only). The bikes are intended for use of short periods only as is reflected in the pricing structure. The first 30 minutes are free, with charges rising to £6 for two hours and £35 for six hours.

The scheme is accompanied by a website run by TfL. The website includes detailed instruction for the use of the scheme, as well as cycle maps and a journey planner. The journey planner provides estimated journey times and advises cyclists on alternative routes to suit the cyclists’ confidence and
experience.

Other Information

 

UDC2 Section - Integrated Designg the Seed

The Barclays cycle hire scheme has significantly raised the number of cycle journey made each year and changed the perception of cycling in the capital.

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