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Urban Design Compendium


Case Study 110 - Gaining political support for a framework

110 - Yeovil Urban Development Framework

The Yeovil Urban Development Framework was commissioned to find physical solutions to deliver the aspirations of the ‘Yeovil Vision’, a strategic agenda for the future vitality and prosperity of the town. Regular series of press releases, launches, member briefings and community events ensured that from start to finish the scope and purpose of the framework was clear to the local community, politicians, and the local property market.

This was further enhanced by the strength of the ‘Yeovil Vision’ campaign itself. Presentations and briefings were highly graphic and were tailored to the various audiences, avoiding jargon.

Regular contact was maintained throughout with policy focus groups covering public services, transportation and highways, civic design and public art, landscape, recreation and the draft Local Development Framework. This minimised policy conflicts and helped forge closer ties and a common point of reference for various policy areas. It also informed the phasing programme, with information on investment programmes and policy priorities in the key areas. An additional property and investment focus group ensured the feasibility of the proposals and paved the way for public/private partnerships and land assembly.

A strong custodianship at officer level was essential for garnering political support and penetrating local networks. South Somerset District Council and its development partners is currently pursuing over 20 wide ranging projects, many of which were originally identified in the Yeovil Urban Development Framework.

Other Information

  • Location: Yeovil
  • Project Team: South Somerset District Council. Masterplanners: Roger Evans Associates
  • Contact: www.southsomerset.gov.uk

 

UDC2 Section - Sowing the Seed

The Yeovil Urban Development Framework established a promotional tool for future investment in the town centre.

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