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Urban Design Compendium


Case Study 011 - Creating a masterplan to deliver a vision

011 - Moat Lane regeneration project, Towcester

        Towcester plans to expand significantly as part of the Milton Keynes and South Midlands Growth Area. The authorities promoting and managing this process recognised that, for the future community to be successful, investment in the town centre was required before this growth would take place. The preparation of a masterplan proved invaluable on the road to delivery of this vision.

South Northamptonshire Council had long recognised the potential of Moat Lane to enhance and extend the town centre. However, as a series of backland sites in multiple ownerships set behind the town’s main street, a crucial challenge was to promote the opportunity to key players in the public and private sector, and to the local community.

The Council prepared a planning brief setting out the potential of the area. It recognised the need for a masterplan to coordinate the vision and ensure its delivery. Public engagement led to formal adoption of the brief with strong local backing. Supported by West Northamptonshire Development Corporation and Northamptonshire County Council, the brief was developed into a masterplan, setting out a detailed proposal for commercial, community, civic and residential development in new and refurbished buildings.

A detailed masterplan proved an invaluable tool for the promotion and delivery of the vision for Towcester town centre. The masterplan formed the basis for consultation with the statutory authorities and served to gain an outline planning consent for the comprehensive regeneration project. It set the context for the first project, the restoration of the scheduled ancient monument Bury Mount, which is now complete.

The masterplan also provided a framework for the council to assemble the development site, consult with individual landowners over the detail of design and, where necessary, use its Compulsory Purchase Order powers. Finally the masterplan has proved an important tool in the procurement of a developer partner to deliver the vision.

       Other Information

 

UDC2 Section - Sowing the Seed 

A detailed masterplan proved an invaluable tool for the promotion and delivery of the vision for Towcester town centre.

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