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London has most jobs relating to tourism, but it’s more important to Torbay

Released: 23 November 2012 Download PDF

London was the region of the UK which had the largest number of jobs related to the tourist industry in 2011, but tourism was not as important to London as it was to some more local areas, according to a report published today by the Office for National Statistics (ONS).

London was host to 16.6 per cent of all tourism-related employment in the UK, but within London tourism-characteristic industries actually only accounted for 10.4 per cent of overall employment. By contrast, Wales, for example, accounted for only 4.7 per cent of UK tourism industry employment, yet within Wales these jobs account for 9.6 per cent of all employment.

Overall, there were 2.7 million people with jobs in tourism and tourism characteristic industries in the UK in 2011 – this was 9.1 per cent of all employment. London and the South East accounted for 30 per cent of all of these jobs – highlighting the importance of the capital and surrounding region to the UK’s tourism employment.

Looked at a on a more detailed level, greater variety can be seen in tourism-related employment patterns, with tourism hotspots revealed within regions.

In Torbay, for example, in Devon, 16.7 per cent of all employment was in tourism and associated industries, while in Sandwell in the West Midlands the figure was only 5.1 per cent.

The top ten local areas for tourism related employment as a proportion of total employment were:

Top Ten (NUTS 3 Level)

Torbay 16.7
Lochaber, Skye & Lochalsh, Arran & Cumbrae and Argyll & Bute 15.3
Cornwall and Isles of Scilly 14.9
Gwynedd 14.5
East Cumbria 14.4
Blackpool 12.9
York 12.9
Orkney Islands 12.8
Isle of Anglesey 12.8
Perth & Kinross and Stirling 12.7

Download table


‘Tourism characteristic industries’ include accommodation, and food and drink serving activities, but also passenger transport, vehicle hire, travel agencies, cultural, recreation and sports activities, and conference activities.

Read the full report on the ONS website. See the local breakdown in this table (77.5 Kb Excel sheet)

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