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Call to Action (C2A) and NHS challenges

Across the NHS, healthcare leaders face unprecedented challenges. We need to deliver quantum gains in productivity at a time of severe economic constraint whilst retaining and improving service quality and safety.

We will not achieve these goals if we just rely on the thinking that has got us where we are today. At no other time in history have we needed transformational thinking as badly as we do now. Without radical rethinking of the way we go about change, the pressure to contain costs will only be met by cutting services, increasing waiting times or forcing overstretched staff to work even harder. We need to embrace new   mindsets and perspectives that we can translate into different kinds of interventions to mobilise and engage clinical colleagues, people who use our services and our entire workforce and get better, faster, more cost effective outcomes for the resources we invest.

Call to Action

The Thought Leadership team at the NHS Institute is blending core principles from social movements, community organising, service improvement and organisational development into a unique approach that is capturing hearts and minds, building capacity through commitment with practical skills from service improvement. This approach is labelled a “Call to Action” (C2A).

Call to Action approach

This Call to Action approach demonstrates how QIPP is framed as a recommitment and reconnection to the core mission of the NHS.  It also ensures that the potential of our staff and those we serve is realised and that we provide the service we want for people in our communities and that our staff are proud to work within it.

Call to Action goal

Our Call to Action (C2A) goal is to enable others to achieve a common purpose through shared values and commitment and by doing this, create 'contagious commitment' to deliver results in challenging times.

Call to Action areas of work

We are currently working with several QIPP workstreams, using the C2A approach, providing them with intensive support and developing core learning support and training materials to enable them to bring about change at scale and pace.

Call to Action - dementia and antipsychotics

Dementia and antipsychotic drugsRead about the Dementia and Antipsychotics C2A