XCRI-CAP Facebook Course Search App
Facebook is one of the most popular social networks in the world with 30 million users in the UK and 800 million worldwide. This provides a significant audience for course advertising. This project will develop an XCRI-CAP based Facebook course search app. An institution will be able to brand the ‘white labelled’ app and install it on their Facebook page. Students will then be able to use the app to search and retrieve the institution’s course data from the JISC aggregator and view or apply for courses through Facebook.
Using Facebook apps as a course search platform also provides access to the following benefits:
Integrating with users’ Timeline and Newsfeeds to publish actions (eg. John searched for courses at University of Hull, Sally applied for Art History at Bradford College) allows institutions to leverage students’ social networks as a multiplier for their site/courses,
Using Facebook apps gives institutions the potential to use Facebook Ad and marketing tools to publicise courses and accept applications (advertising to potentially 800 million users worldwide, 30 million users in the UK, etc. with the ability to select quite specific target audiences).
- A working demonstrator that will:
- Allow institutions to brand and install a Facebook course search app on their Facebook page.
- Allow students to search against an institutions course data in the JISC aggregator
- Integrate with Facebook Open Graph to provide standard Insight analytics data
- Provide accessible and clear user interfaces
- A publically available Open Source repository for the documented source code used in the demonstrator including, where relevant, examples of any API calls to third party services;
- Documentation to support the adoption and usage of the demonstrator;
- A liberal Open Source Licence for the demonstrator application and documentation;
- An outline project plan that identifies the approach, outputs and success criteria;
- A regularly (fortnightly) updated project development blog using the #coursedata-tech tag and an RSS feed;
- A comprehensive final project completion blog post;
- A presentation of the demonstrator at an event such as JISC DEV8D (to be agreed with JISC Programme manager). It is noted that this event may not be within the funded timeframe.
- Project deliverables will remain available for at least one year after the end of the project to allow opportunities to be realised and lessons to be learned.