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Reviewed 19 January 2011

Cracking Ideas come to life (Science Centre that is!)

New exhibition 'Wallace & Gromit Present a World of Cracking Ideas' * opens
16 April 2011

Tickets available online now!

The Intellectual Property Office sponsored exhibition 'Wallace & Gromit Present a World of Cracking Ideas' comes to Newcastle this Spring. Arriving Saturday 16 April 2011, visitors to the Life Science Centre, Newcastle will be able to experience this hands on exhibition and learn how innovation and intellectual property (IP) impact on our everyday lives.

Featuring the Oscar® winning inventors Wallace & Gromit, the exhibition features innovations from past and present and aims to inspire the innovator in all of us. The exhibition also demonstrates how entrepreneurs can protect their ideas using IP such as trade marks, patents, registered designs and copyright.

Over 365,000 people have already visited the exhibition at its previous venues and the Life Science Centre fully expects its duration in Newcastle to create a similar buzz akin to the successful BBC Doctor Who exhibition last year.

"As a region, we have a history of innovation, design and application from engineering to life sciences. At Life we 'inspire curiosity in science' so to be able, with this exhibition, to explore invention is an incredible opportunity" Says Linda Conlon, Chief Executive at Life "It has family appeal certainly but will be of enormous educational benefit to not only schoolchildren, students and designers but also budding innovators."

Intellectual Property Minister, Baroness Wilcox says:

"I am delighted to see the exhibition going to Newcastle. Cracking Ideas has thrilled and inspired youngsters in London and Glasgow - I'm sure it will do the same in the North East.

"The exhibition teaches youngsters about protecting their ideas through intellectual property. This is a great way to help our future business leaders gain an understanding of copyright, patents and trade marks."

Exhibition opens

Date: Saturday 16 April 2011

Time: 10:00 to 18:00 (last entry 15:30) Monday to Saturdays, 11:00 to 17:00 (last entry 14:30) Sundays

Place: Life Science Centre External Link, Times Square, Newcastle NE1 4EP

Prices: Tickets available online External Link or Tel: 08444 815 880 Adult £9 Child £6.25 (Concession and Family tickets also)

* Sponsored by The Intellectual Property Office. An Aardman experience at Life, produced by SGA

Editors notes

  • Cracking Ideas is a Government-backed project and uses a combination of lesson plans, activity packs, challenges and dedicated website, to encourage innovation and creativity amongst children aged 4 - 16 all with links to the UK curriculum.
  • The IPO is within the Department for Business, Innovation and Skills and responsible for the national framework of intellectual property rights, comprising patents, designs, trade marks and copyright.
  • Its role is to help manage an IP system that encourages innovation and creativity, balances the needs of consumers and users, promotes strong and competitive markets and is the foundation of the knowledge based economy.
  • It operates in a national and an international environment and its work is governed by national and international law, including various international treaties relating to IP to which the United Kingdom is a party.
  • Aardman, which is based in Bristol, was co-founded and run by Peter Lord and David Sproxton. It is a world leader in animation and it produces feature films, television series and television commercials for the domestic and international market.
  • The Centre for Life is a pioneering science village based in the heart of Newcastle upon Tyne where scientists, clinicians, educationalists and business people come together to promote advancement of the life sciences. Its mission is to inspire curiosity in science through an imaginative programme of exhibitions and events, to raise standards in science education for young people and to engage everyone in contemporary science issues, such as climate change and stem cell technology.
  • For further information please contact Vicky Pepys and Nicola McIntosh, PR and Media Relations Executives, Life Science Centre Tel: 0191 243 8209.
  • For more information on “Wallace & Gromit Present a World of Cracking Ideas” please visit the Cracking Ideas External Link or Centre for life External Link websites.
  • For further information about the IPO please contact IPO Press Officers: Paul Conroy 020 7215 5303 and Sarah Challenger 01633 814305.

Date of release: 19 January 2011