Web standards and guidelines

Managing mobile marketing and advertising campaigns


Guidance number:


Date issued:

November 2009



This guidance is for heads of e-communications, content producers and developers/programmers who are planning, developing or implementing mobile marketing and advertising campaigns. It provides an overview of how mobile can be used to support marketing and branding activities, plus practical guidance and references to detailed sources. It applies to all public sector projects involving mobile data, and may also be relevant to projects outside UK central government. The guidance will be updated as the medium develops.

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