Web standards and guidelines

Buying and selling advertising space and sponsorship


Guidance number:


Date issued:

May 2002



This guidance, formerly Chapter 1.3 of the Guidelines for UK Government Websites, is for website management and marketing teams. It describes the basic principles of buying and selling advertising and entering into a sponsorship relationship with a third party.

Note: While much has changed since this document was originally written, including updated versions of software and coding standards, the broad principles it espouses remain valid.

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