FRANK

FRANK provides a friendly, confidential and non-judgemental service to anyone wanting help, information or advice about drugs. FRANK is available 24 hours a day, 365 days a year.

The service which is entering its tenth year is free, and operated by fully trained advisers. Advice can be accessed through the FRANK helpline, the FRANK website, email and text message.

In particular FRANK aims to give young people the skills and confidence needed to reject drugs and offer parents the information they need to bring up the topic with their children.

Advertising campaign

A new FRANK advertising campaign was launched on 28 January and will run until mid August 2013. The campaign aims to raise awareness of the FRANK service and access to drug advice amongst young people aged 13 - 18 years old. Advertising will run across a mix of channels including TV sponsorship, online and mobile. The TV adverts and a behind the scenes video can be viewed on the Home Office YouTube channel.

Download support materials

A Campaign Brief has been developed for partners with further background information to the campaign as well as details on how to order the support materials.  To request a copy of the Campaign Brief please email the FRANK team. You can view examples of the support materials such as postcards and booklets in the publications section.

FRANK locally

We know that there are a number of partners who run their own local drugs campaigns on a regular basis and use FRANK as a way of reaching people with advice about drugs. As the national campaign runs we are keen to share examples of the action that is taking place locally. If you’d like to have your local project showcased then please email details to the FRANK team.

Background

The FRANK service is a key lever to deliver the 2010 government drug strategy. The service specifically addresses the objective to reduce demand, by preventing people from taking drugs in the first place. The strategy highlights that young people in particular need quality drug education to provide thorough knowledge of the effects and harms, and to give them skills and confidence to reject drugs.  

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