buddi strikes deal with Mace
17 Jan 2011
A trade mission to the US to help growing UK health tech companies open their business up to the international market has produced its first successful business deal. buddi.co.uk, the UK health tech company founded by serial entrepreneur Sara Murray, manufactures a GPS device that can be worn as a pendant or belt clip.
The deal with Mace Security International, Inc was secured during a week -long trip to San Francisco and Silicon Valley as part of the Future Health Mission 2011, which is sponsored by a range of public and private partners including the Technology Strategy Board, UK Trade & Investment and Microsoft. Mace has agreed to exclusively represent the buddi.uk products and services in the US.
The buddi device locates and reports the position of the wearer and allows push button panic alert and voice communication inside or outside the home, school or business. While there are many simple devices on the market, most have limited battery life and location abilities. The MaceBuddi device will be connected to Mace’s exclusive central monitoring station, where live operators will respond and contact loved ones, first responders and neighbours of dangerous situations.
Sara Murray, Founder of buddi, said:
“I am delighted to have a deal with Mace. Buddi is already being used widely across the UK by health authorities, police forces and businesses, benefiting thousands of vulnerable people. It is a natural step for us to now enter the US market and we are excited about the future.”
Sara was one of 19 delegates, representing some of the UK’s best health technology companies, who took part in the Future Health Mission between the 8th and 14th January. More deals and partnerships are likely to emerge from the mission in coming months as the businesses follow up leads that they sought out during their stay in the US.
The products that the UK companies are currently taking to market range from thermal fertility monitors set to rival IVF to self-monitoring electronic band-aids and pioneering therapeutic stem cells to treat stroke. Many are already having huge impacts on social issues within the UK, from cancer screening to geriatric care.
The entrepreneurs behind the 19 growing healthcare technology companies were given the opportunity to engage with the US’s top technology companies such as HP, Cisco, the design consultancy Ideo and health technology company Proteus Biomedical. Proteus specialises in the emerging arena of digital healthcare and has developed a chip-embedded pill that beams reports to doctors and family when a medicine is taken.
When asked to provide advice to the 19 companies in their efforts to grow their businesses in the international market, Andrew Thompson Chief Executive of Proteus Biomedical said:
“Number one, be very focused and be very clear about what it is that you’re trying to do and know who your customer is and number two, be very ambitious. Do something that’s really going to make a big impact. If you do these two things, I think that you’ll be very successful”
The Future Heath Mission gave delegates the chance to see just how US businesses are addressing emerging market opportunities and the opportunity to meet investors, stakeholders, and potential partners.
“The Technology Strategy Board believes the San Francisco and Silicon Valley areas have created the most unique environment in the world for spawning and growing the technologies that will change the world—and that innovation is crucial to UK businesses,” said David Bott, Director of Innovative Programmes at one of the mission’s sponsor organisations the Technology Strategy Board.
“We are working to replicate this environment in the UK and each year the Technology Strategy Board brings our best and brightest here to further learn from peers and other Bay Area companies.”
Previous missions focused on pioneering UK environmental and web-based technologies, have led to over £100 million of investment and it is hoped that the Future Health Mission will have an equally significant impact in a fast-growing field.
More information is available at: http://www.futurehealthmission.com
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Last updated on Monday 17 January 2011 at 11:05