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Technology Strategy Board

Design Council

Design Council

Design Council

Keeping Connected Business Challenge

The Technology Strategy Board and the Design Council are running a competition to develop innovative services that keep older adults better connected.

An ageing population offers an unprecedented opportunity for doing business differently, for expanding existing markets or creating new ones. Yet this growing and diverse market is often poorly served because of misconceptions and stereotypes about older adults’ needs and wants.

We all want to feel connected – to those we care about, to the places we live in and to the society of which we are a part. Yet as we grow older it can become harder to stay in touch.

We believe that a significant commercial opportunity exists in enabling older adults to be better connected and that design and technology can play an important role in achieving this.

The Brief: to develop innovative services that create, improve and sustain connectedness for older adults to friends, family, the community and younger generations.

Who can apply: the challenge is open to collaborative teams of businesses and designers, of any size and from any sector.

Funding available: a share of a total funding pot of £495,000 administered in two stages.

- Stage 1 – ten teams receive up to £5,000 to develop their initial ideas over 4 weeks
- Stage 2 – up to four teams receive a share of £445,000 to translate ideas into reality over 5 months

What we are looking for:

  • New and innovative business ideas for services that connect older adults
  • Potential for commercial exploitation and scalability
  • A desire to involve older adults in service development
  • Teams with the ability to translate early stage ideas into viable business propositions

Deadline for submissions – 5pm on 20th October 2011

To find out more visit

The Keeping Connected Business Challenge is part of Independence Matters, a joint initiative run by the Technology Strategy Board and the Design Council.

‘The Design Council is a registered charity whose role is to place good design at the heart of social and economic renewal. We provide evidence and demonstrate how design can help build a stronger economy and improve everyday life through practical projects with industry, public services and education.’

Open date: 08 September 2011

Close date: 20 October 2011



Last updated on Wednesday 12 October 2011 at 13:50



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