Older News Stories

The Highways Agency ‘Make time for winter’ campaign

Posted on December 14, 2012, in Campaigns, Guest Blog, News, with 0 comments

The Agency annually delivers a winter promotional campaign aimed at raising awareness of the importance of planning journeys and preparing vehicles prior to travel in winter. The campaign for 2012/13 incorporates feedback received from last year and encourages road users.

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What does a digital press office look like?

Posted on December 10, 2012, in News, Press and PR, Social Media, Top tips/how to, with 0 comments

Another guest blog post this week. An oldie but a goodie from Tim Lloyd, Head of Digital Communications at Business Innovation and Skills. This was originally published on his own blog in 2011, but we think it is still very relevant. What.

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Love Food, Hate Waste

Posted on December 10, 2012, in Campaigns, News, Top tips/how to, with 0 comments

A Christmas-special guest post from Shona O’Donovan at WRAP about how to cut down your food waste at Christmas time. It includes some great recipe ideas and other top tips!   Did you know that every year UK homes throw.

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Christmas drink drive campaign launches following recent award

Posted on December 6, 2012, in Campaigns, Case study, News, with 0 comments

Disappointing presents, dry turkey, the Queens speech. Some Christmas traditions are more welcome than others, but one tradition we’re happy to continue here at the Department for Transport is the THINK! Christmas drink drive campaign [video]. This year marks a special.

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Social sentiment analysis – is it worth it?

Posted on December 6, 2012, in Discussion, Evaluation, News, Social Media, with 8 comments

One of the issues that cropped up at last Friday’s excellent Analytics Camp was the tricky issue of sentiment analysis – is it worth it, and does it work? Sentiment analysis tools track your social presence, looking at whether your.

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