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25/01/2013
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Government action: body confidence

The government is working with a range of organisations to take action to tackle the causes of low levels of body confidence. An expert group meets regularly to steer the direction of the campaign and provide a conduit between government and industry.

Media and Advertising

A series of body confidence blogs has been launched in the Huffington Post and will continue throughout 2012. January's edition was written by Lynne Featherstone and each of the following months are being written by an expert in the field of body image.

Lynne Featherstone's Huffington Post article - January 2012

YMCA's Huffington Post article - February 2012

Manu Sareen's Huffington Post article - March 2012

Credos' Huffington Post article - April 2012

Changing Faces' Huffington Post article - May 2012

Professional Publishers Association's Huffington Post article - June 2012

Women's Sport and Fitness Foundation's Huffington Post article - July 2012

English Federation of Disability Sport's Huffington Post article - August 2012

Body Gossip's Huffington Post article - September 2012

Girlguiding UK's Huffington Post article - October 2012

Advertising Standards Authority's Huffington Post article - November 2012

The government worked with the Professional Publishers Association to develop an industry award to recognise and reward best practice in the area of diverse body images in magazines. Essentials magazine was awarded the first PPA Diversity Award at the PPA awards ceremony on 20 June 2012.

Essentials Magazine wins the first PPA Diversity Award

The government has formed a partnership with the Geena Davis Institute on Gender in Media to share best practice at the international level.

Geena Davis Institute on Gender in Media

Youth and Education

The government launched a teaching pack in September 2011 for primary schools to help children understand how images in the media and advertising are altered and the impact this can have on self esteem. This was developed in conjunction with Media Smart, a not-for-profit organisation, and is available to primary schools free of charge. An accompanying parent pack was launched in June 2012.

Lynne Featherstone launches the Media Smart teachers pack on body image

Lynne Featherstone launches the Media Smart body image parent pack

The government works with youth organisations to support their work on body image. Each year GirlGuiding UK publishes an annual attitutes survey which provides insight into a range of themes that affect young women and girls, including body image.

Lynne Featherstone's speech at launch of Attitudes Survey 2011

The government supports education charities to raise awareness of issues around body image. Lynne Featherstone spoke at the 20 year anniversary event of Changing Faces alongisde James Partridge, Rory Bremner, and Simon Weston.

Lynne Featherstone's speech at Changing Faces

Sport and Fitness

The government works with the fitness industry to encourage gyms and health centres to promote healthy bodies and realistic goal-setting.  

Lynne Featherstone's speech at a Fitness Industry Association event

Fashion and Retail

The government worked with All Walks beyond the Catwalk to launch the Centre of Diversity. This educational institution teaches fashion graduates to design clothes for a diverse range of body shapes.

Lynne Featherstone's speech at the launch of the Centre of Diversity

Lynne Featherstone attended a catwalk show, Curves in Couture, hosted by Models of Diversity. This event featured models of different sizes, shapes, heights, ethnicities and ability levels.

Lynne Featherstone's comments at the Curves in Couture event

Beauty

The government supported the Endangered Species: Women event. This was one of a series of summits held around the world which challenges the culture that encourages women to hate their bodies.

Lynne Featherstone's speech at the international summit on women

International

The UK Government co-hosted an event at the United Nations conference, Commission on the Status of Women, focusing on body image and the media. The event was co-hosted with Thailand and Denmark.

Lynne Featherstone attends United Nations event on body image and the media

Lynne Featherstone's speech at United Nations event on body image and the media

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