The government is working with a range of organisations to take action to tackle the causes of low levels of body confidence. An expert group meets regularly to steer the direction of the campaign and provide a conduit between government and industry.
Media and Advertising
A series of body confidence blogs has been launched in the Huffington Post and will continue throughout 2012. January's edition was written by Lynne Featherstone and each of the following months are being written by an expert in the field of body image.
The government worked with the Professional Publishers Association to develop an industry award to recognise and reward best practice in the area of diverse body images in magazines. Essentials magazine was awarded the first PPA Diversity Award at the PPA awards ceremony on 20 June 2012.
The government has formed a partnership with the Geena Davis Institute on Gender in Media to share best practice at the international level.
Youth and Education
The government launched a teaching pack in September 2011 for primary schools to help children understand how images in the media and advertising are altered and the impact this can have on self esteem. This was developed in conjunction with Media Smart, a not-for-profit organisation, and is available to primary schools free of charge. An accompanying parent pack was launched in June 2012.
The government works with youth organisations to support their work on body image. Each year GirlGuiding UK publishes an annual attitutes survey which provides insight into a range of themes that affect young women and girls, including body image.
The government supports education charities to raise awareness of issues around body image. Lynne Featherstone spoke at the 20 year anniversary event of Changing Faces alongisde James Partridge, Rory Bremner, and Simon Weston.
Sport and Fitness
The government works with the fitness industry to encourage gyms and health centres to promote healthy bodies and realistic goal-setting.
Fashion and Retail
The government worked with All Walks beyond the Catwalk to launch the Centre of Diversity. This educational institution teaches fashion graduates to design clothes for a diverse range of body shapes.
Lynne Featherstone attended a catwalk show, Curves in Couture, hosted by Models of Diversity. This event featured models of different sizes, shapes, heights, ethnicities and ability levels.
The government supported the Endangered Species: Women event. This was one of a series of summits held around the world which challenges the culture that encourages women to hate their bodies.
The UK Government co-hosted an event at the United Nations conference, Commission on the Status of Women, focusing on body image and the media. The event was co-hosted with Thailand and Denmark.