The London 2012 Olympic and Paralympic Games represent a once-in-a-generation opportunity to promote the UK abroad, shape international perceptions and help deliver long-term trade and tourism benefits at home in Britain. The Royal Wedding in April 2011 attracted unprecedented levels of international attention, and with the Diamond Jubilee and Olympic Games taking place in 2012, this is likely to increase substantially.
The GREAT campaign is designed to use the platform of the Games in 2012 to showcase Britain’s capabilities, to promote and enhance our reputation abroad and to maximise the economic potential of the Games. It was announced by Prime Minister David Cameron in New York on 21 September 2011, and supports the marketing and public diplomacy efforts of UK Trade & Investment (UKTI), Visit Britain, the British Council, the Foreign Office and other government departments overseas. All partners in the campaign will use GREAT to ensure the whole of Government speaks with one voice.
The GREAT campaign invites to the world to take a fresh look at everything Britain has to offer. It centres on areas of British excellence focusing on reasons to invest in and visit the UK. These areas are Technology and Innovation, Entrepreneurship, Creativity, Knowledge, Green, Heritage, Sport, Shopping, Music and Countryside. We want to send out a clear message that Britain is one of the very best places in the world to visit, live, work, study, invest and do business.
There are 28 World Heritage Sites in Great Britain. Find out more Countryside facts.
The UK has the largest creative sector per head in the world. Find out more Creativity facts.
Britain is the number one location for European headquarters, with more overseas companies choosing to set up here than anywhere else. Find out more Entrepreneurship facts.
The UK is a world leader in offshore wind energy production and research, with more offshore wind turbines than any other country. Find out more Green facts about Britain.
Britain is home to three of the top five museums and galleries in the world. Find out more Heritage facts.
The UK has won 76 Nobel Prizes for science and technology. That’s second in the world and more than anywhere else in Europe. Find out more Innovation facts.
The UK is home to four of the world’s top ten universities. Find out more Knowledge facts.
From Glyndebourne to Glastonbury, the UK hosts the world’s greatest music festivals. Find out more Music facts.
London is the shopping capital of the world. Find out more Shopping facts.
Britain is hosting a decade of great sport including the Olympics in 2012, the Rugby World Cup in 2015, and the Commonwealth Games in 2014. Find out more Sport facts.
The UK is the global leader in e-commerce, spending more per capita than any other country. Find out more Technology facts.