Announcement of London 2012 Inspiring Sustainable Living projects


Caroline Spelman, the Environment Secretary visited the View Tube (a social enterprise and community venue) on 28 March and announced the successful recipients of the £800,000 Olympics Inspiring Sustainable Living grant.

Using the Olympic Games as inspiration, the Inspiring Sustainable Living grants will help local community groups develop practical and achievable ways for residents to live more sustainably, such as turning derelict land into accessible green spaces, recycling more, and travelling more sustainably.

Announcing the projects, Ms Spelman said:

“Most people have a real desire to do the right thing by making more sustainable choices that are good for our planet.

London 2012 is a once in a lifetime opportunity to inspire genuine change and provide a model of how living sustainably can be incorporated into whole communities as we build a green economy. These projects will contribute by making a practical difference in the community and leave a lasting green legacy.”

Inspiring Sustainable Living is providing start-up grants of £200,000 to four projects for one year, to deliver results by March 2013.  The projects are:

  • One Planet Experience (BioRegional): Recruiting 2,012 inspirational role models, including Olympians and Paralympians, to help them achieve more long-term sustainable lifestyles, and act as community leaders for sustainability. An interactive sustainability centre at the Games will encourage athletes to make and keep their sustainability pledges. Olympic sponsor Coca-Cola will also provide support for this project.
  • Inspired to Sustainable Living (East Potential): Providing practical advice and assistance to social housing tenants to increase recycling rates and develop better understanding of nutrition for disadvantaged young people.
  • Transform Project (Groundwork London): Transforming 20 areas of derelict land into local green spaces or community gardens, as well as improving local recycling rates and empowering people to lead more sustainable lifestyles and engage in environmental volunteering.
  • Active Travel Champions (Sustrans): Providing training and support to volunteers so that they can encourage people in workplaces, schools, universities and communities to make healthier and more environmentally-friendly long-term transport choices.

Defra worked closely with the London Organising Committee for the Olympic and Paralympic Games (LOCOG) on selecting the projects which aim to help people live more sustainable lives using the inspiration of the London 2012 Olympic and Paralympic Games.  The projects will benefit from Olympic ‘Inspire Mark’ endorsement and will be included in London 2012 official promotional materials.

Further information can be found on this Defra press notice and this article in SD Scene.  Please see this blog post for background material on the Olympics Inspiring Sustainable Living programme.

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One Comment

  1. Lindsey
    Posted 7 May, 2011 at 8:31 am | Permalink

    Hi this looks very interesting. My self and a couple of friends are looking at starting a sustainable living and well being centre in the North West of England.
    Initially the centre would be a place of learning and enrichment for adults with additional needs their carers and families.
    Eventually we would like to expand the project to welcome all interested members of the community, thus encouraging, integration and skill sharing.
    The main focus of our project will be caring for the earth, becoming sustainable and the promotion of health and well being through, diet, fitness, meditation, counselling and other therapies.
    We are looking for ways to help us fund this project right now, in the form of funding, grants or sponsers. We are also interested in advice and mentoring. If anyone could help point us in the right direction we would be very happy as we know this project would be a valuable asset to our community. Thanks for reading

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