The world is changing. Sitting down and listing the skills you use on a daily basis can be both surprising and reassuring. It’s still story telling. Just using different tools.
Reading the recent IPSOS Mori report Who Do We Think We Are provides some fascinating insights into how the nation views itself in 2012. Published in the immediate run up to the Games you might at first be forgiven for.
This week’s guest post comes from Ade Adewunmi, Digital Strategy Adviser at the Government Digital Service. Ade is working on a project that is looking at how consultations can be done better. This is the first in a series on the.
As communicators, WIIFM is a question we ask a lot. When we’re developing policies, identifying audiences and segmenting markets: what will our message, product, or service do for the intended recipient? Now it’s time to ask it of ourselves. Here.
The Government is on the hunt for the best creative talent as it reviews its framework agreements and begins to deliver communications in a more strategic and coordinated way. Government Procurement Service (GPS), part of the Cabinet Office which delivers centralised.
This week’s guest post comes from the biggest event in the country, the 2012 London Olympics. Gillian Hudson, Digital Campaigns Manager at the Cabinet Office/Number 10 is seconded to the Government Olympics Communication and is running a lot of the.
This week’s guest blog post comes from David Orford, Head of Internal Communications for UK Trade & Investment: Internal communications has been on a journey since the middle part of the last century, when it first emerged as a distinct profession..
We’re all creatives, right? After all, that’s stock-in-trade for our profession. We develop campaigns, commission design and engage effectively with even the most marginalised of audiences. For us, the pen really is mightier than the sword and we wield it.
From a distant seven years ago, it’s now mere hours before the open ceremony of London 2012 Olympics. The GCN team sends it best wishes and good luck to all our members who are manning press desks, keeping Twitter and.
Ofcom’s Communications Market Report 2012 highlights some dramatic changes in the way we consume information and interact with each other. Mobile voice calls in decline for the first time ever, as more switch to text and online communications Newer ways of.