Inspire a generation
Olympic Games 27 July - 12 August
Official London 2012 website
Countdown to the Opening Ceremony
Timing and scoring systems and services by


Ensuring Wales benefits from London 2012
Ensuring Wales benefits from London 2012

Our vision is to maximise the economic, sporting, cultural and social benefits of the London 2012 Games for Wales in a sustainable manner.

We will do this with full regard to opportunities for promoting equality, social inclusion, bilingualism and the profile of Wales in the world.

Planning and delivery
We will focus on the following key areas to achieve our vision:

  • Improving health
  • Encouraging sport and activity
  • Performance and excellence sport
  • Promoting volunteering
  • Celebrating diversity
  • Showcasing Welsh culture
  • Promoting Welsh language

The Wales Steering Group for the 2012 Games is working to reach these goals. It is made up of representatives from government with sporting, cultural, business and voluntary sectors also represented. 

Olympic Torch Relay
The country will play its role in the Olympic Torch Relay, with a number of evening celebrations taking place.

The Welsh leg of the Paralympic Torch Relay will be taking place on 27 August in Cardiff.

Cultural Olympiad
The Power of the Flame is just one of the many Cultural Olympiad projects in Wales. The project embraces Wales’s unique heritage sites, the history of our sportsmen and women, our disabled young artists, our Eisteddfodic traditions and our language. 
Wales will have five major unique projects under the banner of 'Power of the Flame':

Cauldrons and furnaces – bringing history to life.
Following the flame – a new history of Games and the Welsh athletes since 1896.
Mzansi Cymru – bringing Wales and South Africa together in a major piece of theatre.
Whose flame is it anyway? – increasing the voice of disabled people in Wales, includes a performance by the BBC National Orchestra of Wales of a 2012 symphonic work specially composed by an 18-year-old.
Kindling talent – developed with Urdd Gobaith Cymru, the largest youth organisation in Europe.

Power of the Flame has involved over 48,000 people since its inception, and it is anticipated to involve over 60,000 people during the 2012–13 year.  

Adain Avoin is another Cultural Olympiad project, and Wales's Artists taking the lead commission. It is funded by the National Lottery through Arts Council of Wales. A DC9 aircraft fuselage travels through Wales providing space for workshops and exhibitions. The ‘black box recorder’ films all events in and around the fuselage and will be presented to the People’s Collection at the National Museum of Wales at the end of the summer.

Pre-Games Training Camps
There will be close to 1,000 athletes and support staff training in Wales before the London 2012 Games begin, from at least 19 different countries. Several Olympic and Paralympic nations will base themselves in Wales to train, including the Australian Paralympic Committee, Paralympics New Zealand, the South African Paralympic team and the Trinidad & Tobago Olympic team. 

We aim to raise the profile of the Games in Wales and the profile of Wales in the world through sustainable sporting, cultural and economic relationships with those countries.

The London 2012 Inspire programme recognises innovative and exceptional projects that are directly inspired by the Games. As of January 2012, there were 85 Inspire mark projects in Wales. The non-cultural Inspire mark project engaged over 100,000 participants and benefitted from a project investment of over £2 million.

The flagship sports legacy project is Gemau Cymru. Launched in January 2011, this is an all-Wales multi-sport event for schoolchildren with nine competitive elements. Running initially for three years, the programme is a partnership between the private, public and third sector will deliver a lasting sports legacy for Wales. In 2012, Gemau Cymru will take place in Cardiff from 13–15 July.

Get Set
At the end of 2011, 956 schools in Wales – a total of 53% – registered on the London 2012 education scheme Get Set. Of these, 573 registered on the Get Set network, which provides the opportunity to apply for tickets to London 2012 via the Ticketshare scheme, as well as be in with a chance to carry the Olympic Torch.

Some schools in Wales are getting behind the Support a Nation scheme, following non-UK nations in their build-up to the Games.

Economic legacy
Fifty-two contracts have been won by Welsh businesses, worth over £38m. Companies include:

  • Rowecord, Newport – steel for the Aquatics Centre roof;
  • Euroclad, Cardiff – external cladding for the Stadium’s west stand;
  • B&W Tunnelling, Bridgend – drainage and buried services on the Olympic Park;
  • Express Reinforcements, Neath – reinforcement for the Stadium;
  • Williamson Technical Services, Conwy – specialist site services for the stadium;
  • Bluebay Building Products, Cardiff – reinforced concrete for the construction of bridges and highways on the Olympic Park.

At least 14 additional contracts have been secured, including The Royal Mint’s contract to produce the Olympic and Paralympic Medallion and commemorative coin sets. The Royal Mint have over 25 suppliers engaged regionally and nationally, and the project is by far its biggest undertaking since decimalisation in 1971.

Over 3,600 Welsh businesses registered on CompeteFor, the London 2012 procurement brokerage site, with over 1,000 shortlisted for contracts published via this site.

Several thousand applications were received by LOCOG from Wales to be London 2012 Games Makers, the 70,000 strong volunteer workforce. Interviews took place at The Coal Exchange, Cardiff in June 2011, with almost 2,000 people interviewed. 

Volunteering bodies in Wales are actively encouraging unsuccessful Games Makers to volunteer locally, including the Welsh Council for Voluntary Action and GwirVol. Sport Cardiff’s Host City Ambassador Scheme recruitment drive aims to recruit around 300 volunteers to help with Pre-Games Training Camps and welcoming and signposting visitors to the Millennium Stadium.

Visit Wales are working with Visit Britain, LOCOG and other key partners to raise the profile of and present positive reasons to visit Wales during and after 2012. 

Visit Wales and other partners actively promote Wales and Welsh culture through the Cultural Olympiad programme, the visitors, participants and media coming to Wales and through the branded tourism consumer campaigns.

Contact information
For all enquiries related to Wales’ plans to benefit from the 2012 Games email For further information on what Wales is doing to promote London 2012 related activity in Wales visit or

days to go