Bikeability Brand Research
|Publisher:||Department for Transport|
|Publication type:||Research report|
|Published date:||20 October 2011|
|Mode/topic:||Roads, Road safety|
Launched in 2007, Bikeability is the government’s flagship cycle training programme, designed to give people the skills and confidence to ride on today’s roads. This report looks at the findings of research which aims to understand the perception of the Bikeability brand amongst parents.
The research was conducted through an online questionnaire with parents of children in schools years 5 and 6.
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