COI produces guidance on a variety of communications and marketing issues to help inform the government and public sector.
If you have a question about any of our guidelines, please contact COI
Public Engagement guidance
Strategic guidance and practical tools for planning and executing public engagement programmes. It also sets out guiding principles for delivering effective public engagement.
Web standards and guidelines
The purpose of the COI web standards and guidelines is to ensure a high quality and consistent user experience of the public sector online. These guidelines are intended for all involved in the delivery of public sector web content. They have been designed to ensure that online services:
- conform to legal and industry standards
- meet the requirements and expectations of our customers
- contribute to effective communication and service delivery strategies
We are always looking to develop and improve the guidance, so please come back to us with any comments, questions or feedback (firstname.lastname@example.org). We welcome your input.
Contact centre guidance
Contact centres are an important way for citizens to get in touch with government. Contact centres are, therefore, first and foremost a marketing channel and should be treated as such. This guidance is designed to help you set up and run a contact centre.
The Cabinet Office Guidance on Sponsorship & Partnership Marketing, commissioned by Cabinet Office and written by COI, is designed to assist departments on the propriety of delivering campaign activity in partnership with organisations from the private and public sectors.
Social media guidance
Advice and guidance for civil servants on using social media effectively in their work, enabling government to be more active in its relationships with citizens, partners and stakeholders and improving the long-term cost effectiveness of government communications.