London 2012 Olympic Games and Paralympic Games

Team South West is a partnership, led by the South West RDA, which aims to  make the most of the business, sporting, cultural and social opportunities of the London 2012 Olympic and Paralympic Games.  Its objective is to deliver a lasting legacy now and for future generations throughout the region.

With the huge interest they attract, the 2012 Games represent the most significant opportunity in our lifetime to build on the strengths of the South West.  We can develop the economy, involve communities, increase sports participation and inspire young people to believe in the power of the Olympic ethos ‘to be the best they can be’.

The main sectors set to benefit from the games are:


Delivering the 2012 Games will require the procurement of goods, works and services from an enormous range of firms.  With more than 75,000 contracts up for grabs, worth more than £6billion and available across every aspect of the event, South West businesses have a unique, once-in-a-lifetime opportunity.


The South West is the jewel in the crown of the UK’s tourism industry, attracting more than 26 million visitors each year. The 2012 Games will provide a global showcase for the region’s spectacular scenery and stunning destinations, attracting significantly more visitors during the Games and for many years to come.


The 2012 Games will motivate thousands of people of all ages to engage in sporting events across the region. With a multitude of inspiring elite athletes, emerging talent and some of the greatest sporting venues and international events in the UK, the run-up to the Games will see a plethora of sporting activities and events taking place across the South West.


We want the 2012 Games to widen the experience beyond sport to enable whole communities to share in the magic of having the Olympic and Paralympic Games in their own country.  As a consequence there will be a full programme of cultural events across the South West to inspire and engage everyone in the lead-up to the Games.

For more information, latest news and updates on Team South West, visit

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School sports day