Yorkshire firms commissioned for BBC digital initiative

14/09/2010

Three Yorkshire companies have been commissioned under a BBC initiative to develop interactive content for the organisation’s children’s content.

Sheffield-based The Workshop, a creative consultancy specialising in interactive learning, digital media, branding and marketing, digital agency Numiko and strategic and creative communications agency Brass, both based in Leeds, have been selected for the @North initiative.

The companies will share a £270,000 investment to produce BBC Children's content.

Peter Salmon, director of BBC North, launched the @North scheme to encourage and support the development of interactive content for CBBC and CBeebies.

He said: “The investment announced today marks a significant step towards realising the creative benefits that BBC North will ultimately deliver working in partnership with locally-based creative companies.

“The @North initiative has provided a valuable insight into how the BBC will work and engage with companies in the region to make the best content for audiences across the UK.”

The project also represents a new model of how the BBC will engage with independent companies and digital agencies across the North, as well as with the regional screen agencies including Screen Yorkshire.

Sally Joynson, chief executive of Screen Yorkshire, said: “We are delighted to congratulate these companies that have made it through to the commissioning stage of this groundbreaking initiative.

“The fact that three out of the five are from Yorkshire is testament to the extraordinary creative talent that we have in the region. We are at a critical junction in the country’s economic recovery and Screen Yorkshire 's work with partners such as the BBC helps ensure that businesses in Yorkshire have the greatest chance of becoming world leaders in digital media - one of the fastest growing and rapidly developing industries in the UK.''

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