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Major film studio calls on Zoo

22/06/2010

Entertainment software company Zoo Digital announced today that a second major Hollywood film studio has adopted its media collaboration platform.

The platform allows content from a variety of media to be re-purposed and re-used across multiple formats, from printed materials to on-line content and optical discs.

The system, which includes Sheffield-based Zoo’s Media Adaptation Tool, enables the user to re-purpose standard data, legal requirements and logos for a variety of end uses and formats, and will speed up the distribution and accuracy of the studio's worldwide releases.

Chief executive Stuart Green said: "We're particularly excited about working with another of the major brands in entertainment and providing a very broad solution that spans most of its formats.

“In the past, clients have licensed specific software products but this client intends to use our media collaboration platform in the most comprehensive way across its entire home entertainment business. This is a further validation of Zoo’s products and business model."

The adoption by one of Hollywood’s largest studios, which cannot be named for contractual reasons, represents a significant development for Zoo.

Mr Green added: "Everyone is trying to standardise methods of managing content across multiple media and languages. We're at the forefront in this area and are now working with some of the biggest names in entertainment to establish these standards which we believe will be very widely adopted.”

By Rachel Covill - Business Correspondent - www.thebusinessdesk.com