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Every day millions of Britons engage with the arts and cultural sector through digital media. This engagement comes in many forms and is in a constant state of evolution, driven by technological change. Five years ago, mobile phones were for texts and calls and Facebook barely existed. Today, a quarter of us have a smartphone through which we can listen to a song, or watch a trailer for an artistic performance. This research represents the first time that this online engagement with arts and culture in England has been captured and quantified.
The findings in this report confirm that engaging with the arts through digital media is now a mainstream activity. Crucially, this engagement augments, rather than replaces, the live experience.
This research is part of the major three-year Digital Opportunities Programme by the Arts Council (one of the organisation‟s four priorities for 2008-2011), and develops on earlier research conducted in that programme.
Note: due to a formating error the original report was replaced on 30 November 2010. No substantive changes to the report content were made.