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The Role of Archives within Tourism Final

Publications:
Main Document 0.23 MB

Katie Norgrove, Sophia Mirchandani

2007

Intended purpose and/or audience:

Archives

Research for this report has shown that archives, and archive organizations, are generally associated, with three main types of tourism initiatives. Primarily they are central to ‘roots’, genealogical or ancestral tourism and associated product development, promotions and marketing activity. They also feature strongly in tourism marketing campaigns and ‘offers’ themed around ‘people, places and events’ and more generally, as part of the general ‘heritage’ draw used in the branding or positioning of geographic areas or historic towns and cities.

Publisher


MLA North East

Year published


2007

Commissioned by


MLA North East

Authors


Katie Norgrove, Sophia Mirchandani

Author organisation


Cultural Consulting Network

Domains


Archives

Geographical coverage


North East England

Other keywords


Tourism

Social outcomes


Tourism