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Listening to the Past, Speaking to the Future: the Report of the Archives Task Force: Annex E: Towards a better understanding of non-users

Publications:
Main Document 1.22 MB

Sabin, R.W. and Samuels, L.

2003

This qualitative research was conducted for the Museums, Libraries and Archives Council (MLA) at archives in London and Manchester in May 2003 by Sabin-Samuels Associates. Four groups of non-users, C1C2 social class were held together with one user group. The focus of the study was to understand more about non-users and why they fail to use archives. The work was intended to help identify potential solutions to the creation of wider public access and a more supportive public environment for archive services.
The report that follows was first presented in slide format in June 2003 (see Appendices).

The report, which broadly follows the sequence of the discussions held in the qualitative research groups, highlights how negatively archives are perceived, and by contrast how surprised and delighted non-users can be when shown the possibilities of the archive in an imaginative light.

We hope this report will contribute to archivistsí work in broadening the reach and appeal of these invaluable resources. We have made some suggestions based on this small-scale research as to how a segmentation of potential users could work, and the implications of this for communications planning.

Publisher


MLA Council

Year published


2003

Commissioned by


MLA Archives Task Force

Authors


Sabin, R.W. and Samuels, L.

Author organisation


Sabin-Samuels Associates

Document type

PDF

Document size

1.2MB

Domains


Archives

Geographical coverage


North West England
London

Other keywords


strategic aim
services
social class
research
reasons for non-use
qualitative
access
profile
advocacy
age
advocacy and communications
building
focus groups
marketing
general attitudes
national
participation
non-users
physical space (usage)
strategy
value