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This report presents the findings of a research project conducted by MORI (Market & Opinion Research International), on behalf of MLA – the Museums, Libraries and Archives Council.
A nationally representative sample of 1,953 UK adults, aged 15+, was interviewed by MORI. The survey was conducted using CAPI (Computer Assisted Personal Interviewing), face-to-face in respondents’ homes between 5th – 10th June 2003. The data have been weighted to represent the national population profile.
This project explores the attitudes, opinions and behaviours of non-archive users. In particular, it investigates the general public’s understanding of archives, potential reasons for and likelihood of, using archives, barriers to using archives, perceptions of the value of archives and finally, it tests possible strategies for increasing the public’s use of archives.
This report will analyse the survey results, including any notable sub-group differences within the population.