Passion, Performance, Practicality: Motorcyclists' Motivations and Attitudes to Safety
|Publisher:||Department for Transport|
|Publication type:||Research report|
|Published date:||29 October 2009|
|Mode/topic:||Roads, Road safety|
Road Safety Research Reports - Theme 2: Driver and Rider Behaviour. TRL Report PPR442.
Motorcyclists were segmented into seven groups based on their motivation for riding. Clear patterns were established in different segments’ understandings of risk, and their approaches to dealing with it.
The study focused on patterns in self-reported decisions about motorcycles, helmets and safety gear, and approaches to avoiding fatigue. However, the segmentation has potential application across a wide range of safety issues. TRL Report PPR442.